Everything is harder in 2020, especially writing this end of year top ten. Every time I start to think back on the year, I feel like I am getting assaulted with everything we have faced this year. It is like being hit with snowball after snowball – in the face. I am sitting at my actual desk for the first time in months writing this, by myself, with just a small lamp, hot cup of tea, great music on, no distractions – the perfect setting to write a blog. I have been staring at my screen for 30 minutes and now have come back to trying to write this blog for three days. How do you put into words in a one-page blog what this year has been like? How do you explain surviving as a company in a year where you were forced to cease doing the very thing that your business is about? How do you properly recognize the resiliency and amazing teamwork our team has shown this year to survive?

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I don’t know about you, but I always like to have something to look forward to, especially now, during this global pandemic. I cannot even believe that September is almost here, and the end of summer is near. I always loved Labor Day weekend as a kid – it normally meant summer days full of pool swimming, lake house weekends, and delicious backyard barbecues with friends and family. As an adult, Labor Day weekend normally means a weekend full of events or on the rare occasion we have the weekend off, a road trip, or a short flight somewhere for a long weekend with adventures, great food, and time with my husband, friends, and family. This year definitely looks a little different, but that doesn’t mean it can’t still be full of your favorite things!

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It’s been a minute since I have written a blog. We opened back up and the business of being open and operating during COVID-19 took over. That is another blog entirely and I will get to it, but that is not what I want to talk about today. I read yet another fantastic MIBE (Make It Better Everyday) message from my friend and mentor, Anthony Lambatos, from Footers Catering in Denver, Colorado. Seriously – sign up for his weekly MIBE message, his words are gold and always thought-provoking. I read his MIBE message from last week (the inspiration for this post) and knew that I needed to do this same activity with our team. We brought our sales team back into the office this week on an alternating A/B schedule. This is the first time any of them have been at their desks or inside our doors since March 16^th. I have a few tears in my eyes just thinking about the journey we have been on thus far.

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Jody Birnbaum is brand new to the Catering by Michaels family but we’ve known her for many years! Her culinary and catering accomplishments precede her.

As of her recent hire, Jody added a new job title to her already decorated dossier—Director of Sales and Marketing! Today on the blog, she goes through her past, her new role at Catering by Michaels, and some fun facts you might not know about her.

Let’s get started then, shall we?

What did you do before working at Catering by Michaels?

It was kind of an unusual situation because I used to own a catering company of my own.

My company and Catering by Michaels were friendly competitors in the market. I sold my company 11 years ago (after owning it for 25 years!) and since then, I’ve been a business management consultant to the food industry. I help caterers, restaurants, food trucks, personal chefs—you name it—either start up or grow their businesses.

At this point, I feel like the reason I accepted this opportunity as Catering by Michaels’ Director of Sales and Marketing is because at this time in my career, I’m passionate about teaching, training, mentoring, leading, and inspiring.

The current sales team is made up of 11 people—I hope to dip into my skill set as a former catering business owner, consultant, leader, and inspirer.

Fun fact: When she was consulting, Jody also taught at Kendall College for 11 years. It was an entrepreneurial class attended by culinary, hospitality, and even business students. The class was all about the business of being in food service.

I’m excited about working with this great company. I think we can accomplish a lot together.

Tell us about your position: what does that day look like on a daily basis, and in general?

I started January 8, 2018, so I’m still very fresh to this role!

When I first came in, it was a study of Catering by Michael’s operations. This took awhile because it’s such a big company. We dug deep into warehousing, the kitchen, sales, and operations. It was an onboarding round robin with a lot of observation.

In the last few weeks, I’ve taken a deeper dive into sales, getting to know everyone. It’s going to be my job to help some of the newer/younger team members understand the industry and fill in some of the blanks regarding why things are done certain ways.

I’ll be helping them meet and exceed their goals for the year. Everyone seems very passionate about the industry— it’s heartwarming! And everyone’s been very receptive to me. No one has had this position for awhile and it’s time to build a group that works well together.

I have a lot of contacts in the industry and in general and I hope to be able to call upon my network to benefit my team.

What’s the best part of your job?

Knowing that I’m working for a company with some great food and very solid operations. In terms of having the support anyone would need to handle a wide range of events and things, there’s a solid team, amazing kitchen, and a lot of delighted clients.

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